Do Consumers Perceive Impulsive Buying and Pain of Payment? E-Commerce Transactions Using Pay Later, E-Wallet, and Cash-On-Delivery
This study investigates how modern payment options, pay-later, e-wallets, and COD affect online shopping behavior, specifically on impulsive purchases and the feeling of regret after spending, known as the pain of payment. While numerous studies have individually assessed the impact of these payment...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2025-01-01
|
| Series: | Gadjah Mada International Journal of Business |
| Subjects: | |
| Online Access: | https://journal.ugm.ac.id/gamaijb/article/view/81568 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|