The impact of online marketing on tourists' visit intention: Mediating roles of trust

Purpose: Making social media the landscape of travel decision-making has a significant transformation, and become adept at catering to the specific needs and preferences of travelers. This study examined the impact of online marketing on tourists’ visit intention: mediating roles of trust. The study...

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Bibliographic Details
Main Authors: Anfitri Sihombing, Li-Wei Liu, Pahrudin Pahrudin
Format: Article
Language:English
Published: International Hellenic University 2024-12-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
Online Access:https://zenodo.org/records/14515259/files/10-2-2.pdf?download=1
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