The effect of discount messages on impulse buying and self-control: investigating arousal through brain’s emotion signals
Background: This study investigated the impact of discount messages and individual self-control on arousal and Impulse buying behavior during purchasing processes. Methods: A laboratory experiment was conducted using a 2×3 between-subjects factorial design with 99 participants (mean age = 24.5,...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Shahid Beheshti University of Medical Sciences
2025-05-01
|
| Series: | Social Determinants of Health |
| Subjects: | |
| Online Access: | https://journals.sbmu.ac.ir/sdh/article/view/47920 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|