Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers
Although numerous studies have examined consumer preference for organic foods, few have focused on consumer willingness to pay (WTP) for organic labels from dissimilar countries or certifiers. We conducted a choice experiment to examine how Chinese consumer ethnocentrism and trust on organic labels...
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| Format: | Article |
| Language: | English |
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Wiley
2019-01-01
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| Series: | Journal of Food Quality |
| Online Access: | http://dx.doi.org/10.1155/2019/8173808 |
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| author | Shijiu Yin Fei Han Yiqin Wang Wuyang Hu Shanshan Lv |
| author_facet | Shijiu Yin Fei Han Yiqin Wang Wuyang Hu Shanshan Lv |
| author_sort | Shijiu Yin |
| collection | DOAJ |
| description | Although numerous studies have examined consumer preference for organic foods, few have focused on consumer willingness to pay (WTP) for organic labels from dissimilar countries or certifiers. We conducted a choice experiment to examine how Chinese consumer ethnocentrism and trust on organic labels and certifiers may affect their WTP for organic labels from different countries as well as for different certifiers. Chinese consumers did not show a high level of ethnocentrism, and this may lead to inconsistencies in their WTP for organic labels. Significantly, consumer preferences for certifiers did not change remarkably with the increase in consumer ethnocentrism. Chinese consumers generally preferred organic labels from developed countries (or US-invested organic certifiers). With increases in the trust in labels, consumer WTP for each type of organic label increased in general, but the difference between WTPs for organic labels from different countries decreased. Similar results were observed in consumer WTP for certifiers. Determining distinct preferences for organic labels from various sources and countries can be a valuable reference for manufacturers or international certification service providers to choose target markets and for governments to establish their certification systems. |
| format | Article |
| id | doaj-art-cd852e04a86e46c4b39cbc16782d66a2 |
| institution | Kabale University |
| issn | 0146-9428 1745-4557 |
| language | English |
| publishDate | 2019-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Food Quality |
| spelling | doaj-art-cd852e04a86e46c4b39cbc16782d66a22025-02-03T01:01:11ZengWileyJournal of Food Quality0146-94281745-45572019-01-01201910.1155/2019/81738088173808Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and CertifiersShijiu Yin0Fei Han1Yiqin Wang2Wuyang Hu3Shanshan Lv4School of Economics, Qufu Normal University, Rizhao 276826, ChinaSchool of Economics, Qufu Normal University, Rizhao 276826, ChinaSchool of Economics, Qufu Normal University, Rizhao 276826, ChinaDepartment of Agricultural, Environmental, and Development Economics, The Ohio State University, Columbus, OH 43210, USASchool of Economics, Qufu Normal University, Rizhao 276826, ChinaAlthough numerous studies have examined consumer preference for organic foods, few have focused on consumer willingness to pay (WTP) for organic labels from dissimilar countries or certifiers. We conducted a choice experiment to examine how Chinese consumer ethnocentrism and trust on organic labels and certifiers may affect their WTP for organic labels from different countries as well as for different certifiers. Chinese consumers did not show a high level of ethnocentrism, and this may lead to inconsistencies in their WTP for organic labels. Significantly, consumer preferences for certifiers did not change remarkably with the increase in consumer ethnocentrism. Chinese consumers generally preferred organic labels from developed countries (or US-invested organic certifiers). With increases in the trust in labels, consumer WTP for each type of organic label increased in general, but the difference between WTPs for organic labels from different countries decreased. Similar results were observed in consumer WTP for certifiers. Determining distinct preferences for organic labels from various sources and countries can be a valuable reference for manufacturers or international certification service providers to choose target markets and for governments to establish their certification systems.http://dx.doi.org/10.1155/2019/8173808 |
| spellingShingle | Shijiu Yin Fei Han Yiqin Wang Wuyang Hu Shanshan Lv Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers Journal of Food Quality |
| title | Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers |
| title_full | Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers |
| title_fullStr | Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers |
| title_full_unstemmed | Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers |
| title_short | Ethnocentrism, Trust, and the Willingness to Pay of Chinese Consumers for Organic Labels from Different Countries and Certifiers |
| title_sort | ethnocentrism trust and the willingness to pay of chinese consumers for organic labels from different countries and certifiers |
| url | http://dx.doi.org/10.1155/2019/8173808 |
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