Exploring the Key Factors Influencing the Plays’ Continuous Intention of Ancient Architectural Cultural Heritage Serious Games: An SEM–ANN–NCA Approach

Exploring the Key Factors Influencing the Plays’ Continuous Intention of Ancient Architectural Cultural Heritage Serious Games: An SEM–ANN–NCA Approach

Serious games (SGs) have been widely employed in the digital preservation and transmission of architectural heritage. However, the key determinants and underlying mechanisms driving users’ continuance intentions toward ancient-architecture cultural heritage serious games (CH-SGs) have not been thoro...

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Bibliographic Details
Main Authors: Qian Bao, Siqin Wang, Ken Nah, Wei Guo
Format: Article
Language:English
Published: MDPI AG 2025-07-01
Series:Buildings
Subjects:
ancient architectural
cultural heritage
serious games
game continue intention
SOR model
PLS-SEM
Online Access:https://www.mdpi.com/2075-5309/15/15/2648
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