COMPLETELY RANDOMIZED DESIGN OF A MARKETING EXPERIMENT

The marketing experiment is a deliberate, "challenged", simulated small-scale, and relatively artificial, marketing phenomenon to highlight how its evolution is influenced by one or more causal factors. The design of the marketing experiment represents the process of anticipated structurin...

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Bibliographic Details
Main Author: CODRUŢA DURA
Format: Article
Language:English
Published: University of Petrosani 2018-10-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:https://www.upet.ro/annals/economics/pdf/2018/p1/Dura.pdf
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