Cosmetics as a product group of the Russian pharmaceutical market: competition and level of dominance analysis

Objective: Analysis of competition and the level of dominance in the cosmetics market within pharmacy sales, identification of trends in three key segments: selective, mass market and active (medicinal) cosmetics.Material and methods. The materials used were the annual reports on the Russian pharmac...

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Bibliographic Details
Main Authors: N. I. Markov, L. S. Treshchetkina
Format: Article
Language:Russian
Published: IRBIS LLC 2023-09-01
Series:Фармакоэкономика
Subjects:
Online Access:https://www.pharmacoeconomics.ru/jour/article/view/1203
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