Cosmetics as a product group of the Russian pharmaceutical market: competition and level of dominance analysis
Objective: Analysis of competition and the level of dominance in the cosmetics market within pharmacy sales, identification of trends in three key segments: selective, mass market and active (medicinal) cosmetics.Material and methods. The materials used were the annual reports on the Russian pharmac...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
IRBIS LLC
2023-09-01
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| Series: | Фармакоэкономика |
| Subjects: | |
| Online Access: | https://www.pharmacoeconomics.ru/jour/article/view/1203 |
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