Effects Of Smokers’ Recent Cessation Failure on Their Responses to Threat Appeals in Anti-Smoking Ads
Background: Quitting smoking often involves multiple cessation attempts before smokers succeed. Recent cessation failure can influence how smokers respond to smoking-related threat appeals in anti-smoking ads that may encourage them to quit smoking. This study aims to investigate the effects of smo...
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| Main Authors: | Jungsuk Kang, Carolyn A. Lin, Deya Roy |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
ACHSM
2025-05-01
|
| Series: | Asia Pacific Journal of Health Management |
| Subjects: | |
| Online Access: | https://journal.achsm.org.au/index.php/achsm/article/view/3769 |
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