Effects Of Smokers’ Recent Cessation Failure on Their Responses to Threat Appeals in Anti-Smoking Ads

Background: Quitting smoking often involves multiple cessation attempts before smokers succeed. Recent cessation failure can influence how smokers respond to smoking-related threat appeals in anti-smoking ads that may encourage them to quit smoking. This study aims to investigate the effects of smo...

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Bibliographic Details
Main Authors: Jungsuk Kang, Carolyn A. Lin, Deya Roy
Format: Article
Language:English
Published: ACHSM 2025-05-01
Series:Asia Pacific Journal of Health Management
Subjects:
Online Access:https://journal.achsm.org.au/index.php/achsm/article/view/3769
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