Understanding Consumers’ Functional Beverages Purchase Intention: Modeling the Impact of Explanatory Factors
This study explores the factors influencing consumer purchase intentions toward functional beverages (FB), a rapidly growing sector in the health-focused global market. Specifically, the research investigates the impact of four key factors: egoistic value, altruistic value, perceived health benefits...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2025-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2025/21/bioconf_foset2025_01020.pdf |
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