COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT

COORDINATION OF MARKETING ACTIVITY, FINANCIAL AND PRODUCTION MANAGEMENT

In the given article the essence, the role and features of coordination of marketing activity, financial and production (operational) management of the enterprise, specifics of formation of current assets, managements of an optimality of their size and financing sources, including influences on prim...

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Bibliographic Details
Main Author: Yuri I. Fedchishin
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
маркетинговая деятельность
финансовый и производственный менеджмент
финансовый и производственный (операционный) леверидж
финансовый рычаг
денежные потоки
marketing activity
financial and production management
financial and production (operational) leverage
financial leverage
cash flows
Online Access:https://statecon.rea.ru/jour/article/view/181
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