Designing a Digital Advertising Model Using the Integration of Soft Systems Methodology and Critical Systems Heuristics

Designing a Digital Advertising Model Using the Integration of Soft Systems Methodology and Critical Systems Heuristics

This study presents a novel, systems thinking-based approach to designing a comprehensive digital advertising model, addressing the field's complex and ill-structured challenges. Unlike prior research focused on singular aspects, this study integrates multiple worldviews—financial sustainabilit...

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Bibliographic Details
Main Authors: Zahra Bakhshizadeh, Sina Nematizadeh, Abbas Heydari
Format: Article
Language:English
Published: Ferdowsi University of Mashhad 2025-06-01
Series:Journal of Systems Thinking in Practice
Subjects:
digital advertising model
digital marketing
soft systems methodology
systemic framework
critical systems heuristics
Online Access:https://jstinp.um.ac.ir/article_46428_9e950c29dbab0bc66136358710772863.pdf
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