Designing a Digital Advertising Model Using the Integration of Soft Systems Methodology and Critical Systems Heuristics
This study presents a novel, systems thinking-based approach to designing a comprehensive digital advertising model, addressing the field's complex and ill-structured challenges. Unlike prior research focused on singular aspects, this study integrates multiple worldviews—financial sustainabilit...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ferdowsi University of Mashhad
2025-06-01
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| Series: | Journal of Systems Thinking in Practice |
| Subjects: | |
| Online Access: | https://jstinp.um.ac.ir/article_46428_9e950c29dbab0bc66136358710772863.pdf |
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