Development and Validation of a Framework on Consumer Satisfaction in Fresh Food E-Shopping: The Integration of Theory and Data
Consumer satisfaction critically determines the operational sustainability of fresh food e-commerce platforms, yet integrated investigations combining multi-source data remain scarce. This study develops a theory–data fusion framework to identify key satisfaction drivers in China’s fresh e-commerce...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/2/114 |
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