Income's moderating effect on the 4P’s influence on purchase intention: The Garnier cosmetics case
The paper presents how the marketing mix elements influence the customers' purchase intention in the context of Garnier cosmetic products and looks at the moderating role of customer income. The marketing mix or 4P can be a way to create profitable marketing strategies and motivate customers to...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Croatian Statistical Association
2025-01-01
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| Series: | Croatian Review of Economic, Business and Social Statistics |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/480636 |
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