A Quantitative Study on the Consumption of Organic Fruits and Vegetables in Vietnam
This study explores the key factors that shape Vietnamese consumers' intentions to purchase organic fruits and vegetables, with a particular focus on the role of consumer trust. Analysis of data collected from 330 randomly sampled individuals in Ho Chi Minh City reveals a distinct connection be...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251348843 |
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