A Comparative Analysis of Perceived Value Dimensions of Apple iPhone from the Perspective of Generations Y and Z
The global market is undergoing rapid development, creating a significant challenge for businesses in identifying and catering to the unique needs of target customer groups to survive in the market. The concept of customer value is essential for understanding consumer behaviour for both, managers, a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Šibenik University of Applied Sciences
2024-12-01
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| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/471447 |
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