Issues in Co-operative Marketing of Tourist Destinations in Bulgaria – a Cluster Approach
The cluster approach suggests that marketing efforts and operations of individual firms need to be coordinated with their competitors in order to promote and subsequently provide the tourist with a quality tourism product. This paper examines the issues in co-operative marketing of tourist destinat...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2011-07-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no12vol3/16.pdf |
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