Understanding mobile augmented reality apps in Pakistan: an extended mobile technology acceptance model
Purpose – Augmented reality (AR) adoption has boomed globally in recent years. The prospective of AR to seamlessly integrate digital information into the actual environment has proven to be a challenge for academics and industry, as they endeavor to understand and predict the influence on users'...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-05-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTF-04-2022-0131/full/pdf |
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