Covert marketing in films and series
Looking at the media, especially television, it is noticeable that marketing and advertising occupy an important segment. Organizations realize the importance of media advertising in order to promote their products and services. And while we are watching a movie or a favorite series, the advertising...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2024-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2024/2334-816X2401136D.pdf |
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