The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform

The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform

The advancement of technology and the internet has transformed consumer behavior, particularly in online shopping through e-commerce. Shopee, as a leading e-commerce platform in Indonesia, accounted for 51% of total e-commerce visits from February to April 2024, thanks to its integration of usabilit...

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Bibliographic Details
Main Authors: Doni Tri Nugroho, Dwi Rosa Indah, Hardini Novianti, M. Rudi Sanjaya, M. Husni Syahbani
Format: Article
Language:Indonesian
Published: Islamic University of Indragiri 2025-03-01
Series:Sistemasi: Jurnal Sistem Informasi
Subjects:
usability, nielsen's attributes of usability, e-commerce purchase intention, ui/ux, shopee
Online Access:https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5030
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