The Impact of Implementing Usability Principles in UI/UX on Consumer Purchase Intention on the Shopee Platform
The advancement of technology and the internet has transformed consumer behavior, particularly in online shopping through e-commerce. Shopee, as a leading e-commerce platform in Indonesia, accounted for 51% of total e-commerce visits from February to April 2024, thanks to its integration of usabilit...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Islamic University of Indragiri
2025-03-01
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| Series: | Sistemasi: Jurnal Sistem Informasi |
| Subjects: | |
| Online Access: | https://sistemasi.ftik.unisi.ac.id/index.php/stmsi/article/view/5030 |
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