Research on Impact of Female College Students’ Beauty Consumption on Industry Marketing Strategies
This study examines the significant influence of female college students’ beauty consumption behavior on the marketing strategies within the beauty industry. Recognizing the pivotal role this demographic plays in shaping beauty trends and driving market dynamics, the research delves into how brands...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02011.pdf |
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