Research on Impact of Female College Students’ Beauty Consumption on Industry Marketing Strategies

This study examines the significant influence of female college students’ beauty consumption behavior on the marketing strategies within the beauty industry. Recognizing the pivotal role this demographic plays in shaping beauty trends and driving market dynamics, the research delves into how brands...

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Bibliographic Details
Main Author: Xi Zixuan
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02011.pdf
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