Exploring influential factors of consumer purchase behavior on the adoption of digital payment apps in Bangladesh

The study of consumer purchase behavior and its connection to psychological factors provides critical insights into the decision-making process and mindset of the market. For any startup to succeed, it is crucial to understand the factors driving consumer behavior and their decision-making process w...

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Bibliographic Details
Main Authors: Samanta Karmaker, Mst. Elma Fardouse Oishi, Abrar Qasem, Shad Been Sharif Sami, Jannatun Noor
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Computers in Human Behavior Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958825000028
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