Exploring influential factors of consumer purchase behavior on the adoption of digital payment apps in Bangladesh
The study of consumer purchase behavior and its connection to psychological factors provides critical insights into the decision-making process and mindset of the market. For any startup to succeed, it is crucial to understand the factors driving consumer behavior and their decision-making process w...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-03-01
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| Series: | Computers in Human Behavior Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958825000028 |
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