Phenomenological Study on Diamond Jewelry Purchase Decisions as a Tertiary Need (A Study on the FebriMela Brand)

This research seeks to explore the decision-making process behind purchasing diamond jewelry as a way of fulfilling tertiary needs, with a specific focus on the local brand FebriMela. The motivation to buy diamond jewelry extends beyond functional purposes, encompassing emotional, psychological, an...

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Bibliographic Details
Main Authors: Pebri Melati, Amie Kusumawardhani
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7307
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