Phenomenological Study on Diamond Jewelry Purchase Decisions as a Tertiary Need (A Study on the FebriMela Brand)
This research seeks to explore the decision-making process behind purchasing diamond jewelry as a way of fulfilling tertiary needs, with a specific focus on the local brand FebriMela. The motivation to buy diamond jewelry extends beyond functional purposes, encompassing emotional, psychological, an...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7307 |
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