PENGARUH KEPUASAN DAN LOYALITAS PELANGGAN TERHADAP WORD OF MOUTH PADA PELANGGAN HONDA MOTOR DI SURABAYA
This study aims to determine whether increased sales and increased production that occurs at the Honda motor company were due to customers’ satisfaction, loyalty, and word of mouth. The method of analysis was done by means of multiple linear regression analysis andpath analysis. The data were collec...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Center and Community Services
2014-10-01
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| Series: | Journal of Business & Banking |
| Subjects: | |
| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/290 |
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