The influence of teenagers on a family’s vacation choices
Family decision-making research has frequently examined the roles of adults and children on purchase decisions. Empirical results show a propensity toward a joint decision process in problem recognition and the final decision stages. This article argues that teenagers’ influence on a family’ buy...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2013-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/543/911 |
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| Summary: | Family decision-making research has frequently examined the roles of
adults and children on purchase decisions. Empirical results show a
propensity toward a joint decision process in problem recognition and
the final decision stages. This article argues that teenagers’ influence
on a family’ buying decisions suffers from a certain conceptual and
definitional ambiguity, and oversimplification regarding the different
modes of influence. Nevertheless, there is a consensus in business and
academia that kids in general have an increasing influence in the
decision making process of families.
Thus, the objectives of this research are to measure teenagers’ and
parents' perceptions regarding tactics used by both, especially pester
power, in the context of the decision-making process for a family’s
travelling choice and for breakfast cereals. The research aims to assess
the differences driven by demographic characteristics. |
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| ISSN: | 2182-8466 |