Changing direction in sports marketing: Flexibility in the digital age
The present study, titled Changing Direction in Sports Marketing: Flexibility in the Digital Age, utilized a qualitative approach and thematic analysis to explore key strategies and transformations in sports marketing in response to digital advancements. The sample consisted of 13 experts and profes...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Isfahan
2025-08-01
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| Series: | Archives in Sport Management and Leadership |
| Subjects: | |
| Online Access: | https://asml.ui.ac.ir/article_29698_cad94abe057725f30c4f746dfa9bb220.pdf |
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