Tiktok Media in Purchase Decision: The Effect of User Generated Content (UGC), Brand Equity, and Digital Marketing on Skincare Product
This study focuses on determining how much influence User Generated Content (UGC), Brand Equity, and Digital Marketing have on Purchase Decisions. This research is motivated by using the Tiktok platform as a Digital Marketing medium that influences Purchase Decisions, especially on skincare product...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam
2025-07-01
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| Series: | Mabsya |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/13563 |
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