Virtuous spaces, virtual places: institutionalizing values on ethical consumerism in the Indian toy industry through field-configuring events
Abstract Focusing on India's toy industry, this study investigates how field-configuring events facilitate the institutionalization of ethical consumerism in emerging markets. Through virtual ethnographic analysis of the First India Toy Fair 2021, we examine how digital platforms enable institu...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2024-12-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-024-00414-5 |
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