E-Commerce Customer Segmentation: A Clustering Approach in A Web-Based Platform
This study develops a K-means clustering model to segment e-commerce customers into distinct personality groups (e.g., Platinum, Gold, Silver, Bronze). The model utilizes a dataset encompassing customer demographics (income, age, family size), spending behavior (total expenditure, product preference...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MMU Press
2025-03-01
|
| Series: | Journal of Engineering Technology and Applied Physics |
| Subjects: | |
| Online Access: | https://journals.mmupress.com/index.php/jetap/article/view/1604/762 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|