Participation Behavior in B2B Communities:
Since the 2000s, interest in brand communities has grown with the rise of the internet and social media. While many businesspeople participate in communities to solve work-related issues and improve their individual abilities, there has also been an increase in the number of communities that aim to...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2025-02-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/45/2/45_2025.017/_html/-char/en |
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