Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City

Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City

Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a sur...

Full description

Saved in:
Bibliographic Details
Main Authors: Fendy Cuandra, Willien Agustian, Lady, Lily Purwianti
Format: Article
Language:English
Published: Universitas Yudharta Pasuruan 2025-07-01
Series:Sketsa Bisnis
Subjects:
Competitive Advantage
Marketing Performance
Retail
Market Orientation
Entrepreneurial Orientation
Online Access:https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6540
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items