Analysis of Determinants of Competitive Advantage and its Impact on Marketing Performance in Retail Business in Batam City
Introduction: This study aims to analyze the influence of innovation, social media, market orientation, entrepreneurial orientation, and competitor orientation on marketing performance in retail businesses, with competitive advantage as a mediating variable. Method; Data was collected through a sur...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Yudharta Pasuruan
2025-07-01
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| Series: | Sketsa Bisnis |
| Subjects: | |
| Online Access: | https://jurnal.yudharta.ac.id/v2/index.php/SKETSABISNIS/article/view/6540 |
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