Construction Marketing: Developing a Reference Framework
Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on t...
Saved in:
Main Authors: | Mahmood Mokhtariani, Mohammad Hassan Sebt, Hamid Davoudpour |
---|---|
Format: | Article |
Language: | English |
Published: |
Wiley
2017-01-01
|
Series: | Advances in Civil Engineering |
Online Access: | http://dx.doi.org/10.1155/2017/7548905 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Framework of Reference for Chinese Language
by: T. L. Guruleva
Published: (2018-07-01) -
Spherical sustainability in construction and demolition: How aligned are policies, goals, regulations, markets, and stakeholder mindsets?
by: Mohammad Amin Havaei, et al.
Published: (2025-03-01) -
A reference measurement framework of software security product quality (SPQNFSR)
by: Khalid T. Al‐Sarayreh, et al.
Published: (2021-01-01) -
TENDENCIES OF DEVELOPMENT OF FOREIGN INVESTMENT IN THE WORLD MARKET OF SERVICES OF THE INDUSTRIAL CONSTRUCTION
by: I. Kovalev
Published: (2016-12-01) -
Tendencies of Development of Foreign Investment in the World Market of Services of the Industrial Construction
by: E. N. Smirnov
Published: (2017-03-01)