Construction Marketing: Developing a Reference Framework

Successful companies are strongly committed to marketing management. However, marketing is either misunderstood or completely neglected in many construction companies, mainly due to the difficulty of applying conventional marketing in the industry, accompanied by the lack of sufficient research on t...

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Bibliographic Details
Main Authors: Mahmood Mokhtariani, Mohammad Hassan Sebt, Hamid Davoudpour
Format: Article
Language:English
Published: Wiley 2017-01-01
Series:Advances in Civil Engineering
Online Access:http://dx.doi.org/10.1155/2017/7548905
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