APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH
The paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business s...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2017-12-01
|
| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|