Audyt komunikacyjny w badaniu efektywności procesu komunikacji wewnętrznej przedsiębiorstw
The article presents the role a communications audit plays in diagnosing the current efficacy of a communication policy implemented in a company. To do so, such concepts as well as their theoretical implications are explicated as: corporate communications, communication strategy, communications audi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2014-01-01
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| Series: | Studia i Materiały |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/sim/vol2014/iss1/9/ |
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