Investigating the effective factors on electronic trade by viral marketing
This paper performs an investigation to explore a number of strategies underpinning virtual marketing. The study also provides several suggestions for marketers seeking to use viral marketing to position brands or to change a brand’s image, to encourage new product trials and to increase product upt...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2014-04-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol4/msl_2014_58.pdf |
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