From scrolling to buying: Role of beauty influencers on impulse buying a stimulus-organism-response perspective
Impulse buying has garnered significant attention in the marketing field; however, there remains a gap in understanding this behavior on digital platforms. This study explores how beauty influencer’s personal characteristics on digital platforms contribute to impulse buying behavior in beauty indust...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-09-01
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| Series: | Telematics and Informatics Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772503025000532 |
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