Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe
Abstract This article examines the relationship between environmental attitudes, social influence and consumer behaviour towards sustainable practices in Zimbabwe. This study used a pragmatic approach combining descriptive and exploratory research designs to collect and analyse data on environmental...
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| Main Authors: | Reason Masengu, Patson Chawuruka, Chenjerai Muchenje |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-04-01
|
| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-025-00499-6 |
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