Environment attitudes and social influence of sustainable practices: a study on consumer behaviour in Zimbabwe

Abstract This article examines the relationship between environmental attitudes, social influence and consumer behaviour towards sustainable practices in Zimbabwe. This study used a pragmatic approach combining descriptive and exploratory research designs to collect and analyse data on environmental...

Full description

Saved in:
Bibliographic Details
Main Authors: Reason Masengu, Patson Chawuruka, Chenjerai Muchenje
Format: Article
Language:English
Published: SpringerOpen 2025-04-01
Series:Future Business Journal
Subjects:
Online Access:https://doi.org/10.1186/s43093-025-00499-6
Tags: Add Tag
No Tags, Be the first to tag this record!