Technological adoption: the case of PIX in Brazil
Purpose – This study investigates the primary determinants of consumers' intention to adopt PIX as a payment method in Brazil, as well as their actual usage behavior. Design/methodology/approach – The study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze both t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-08-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-10-2022-0133/full/pdf |
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