Charisma is not enough: measuring short- and long-term environmental consciousness in wildlife tourism activities
Nature-based tourism, such as whale watching and swimming with whale sharks, is rapidly growing worldwide. Although there is no clear classification, whale watching is often referred to as ecotourism or sustainable tourism. However, one of the key principles of true ecotourism is that it promotes, a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Conservation Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcosc.2025.1539683/full |
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