Online reputation management in Spanish cancer patients’ associations: a proposal model
Cancer patients’ associations have become valid public health players because they help patients to face this disease from physical, emotional and social perspectives. Some of these associations resort to social media platforms not only to improve their relationships with patients, but also to prom...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2022-07-01
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| Series: | Revista Mediterránea de Comunicación |
| Subjects: | |
| Online Access: | https://www.mediterranea-comunicacion.org/article/view/22240 |
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