Online reputation management in Spanish cancer patients’ associations: a proposal model

Cancer patients’ associations have become valid public health players because they help patients to face this disease from physical, emotional and social perspectives. Some of these associations resort to social media platforms not only to improve their relationships with patients, but also to prom...

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Bibliographic Details
Main Authors: Pablo Medina-Aguerrebere, Toni Gonzalez-Pacanowski, Eva Medina
Format: Article
Language:English
Published: Universidad de Alicante 2022-07-01
Series:Revista Mediterránea de Comunicación
Subjects:
Online Access:https://www.mediterranea-comunicacion.org/article/view/22240
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