The impact of brand advertising on children’s food preferences and behavioural intentions: an experimental study
Abstract Objective: Despite strong evidence linking exposure to food and beverage marketing with poor diet quality and negative health impacts in children, the effect of brand marketing (i.e. marketing featuring branded content, but no food products) is uncertain. This study evaluated the impact o...
Saved in:
| Main Authors: | Christine Mulligan, Lauren Remedios, Tim Ramsay, Elise Pauzé, Mariangela Bagnato, Monique Potvin Kent |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2025-01-01
|
| Series: | Public Health Nutrition |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S1368980025000369/type/journal_article |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments
by: Laura Vergeer, et al.
Published: (2025-02-01) -
The healthfulness of major food brands according to Health Canada’s nutrient profile model for proposed restrictions on food marketing to children
by: Laura Vergeer, et al.
Published: (2025-01-01) -
BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE
by: Fitriani Fitriani, et al.
Published: (2021-09-01) -
ORGANIC FOOD POSITIONING: HOW DO COMPANIES WANT THEIR BRAND TO BE PERCEIVED BY CONSUMERS?
by: Mihai STOICA
Published: (2023-05-01) -
Youth exposure to unhealthy digital food marketing in relation to race/ethnicity and income adequacy in Canada
by: Laura Vergeer, et al.
Published: (2025-08-01)