The impact of brand advertising on children’s food preferences and behavioural intentions: an experimental study

Abstract Objective: Despite strong evidence linking exposure to food and beverage marketing with poor diet quality and negative health impacts in children, the effect of brand marketing (i.e. marketing featuring branded content, but no food products) is uncertain. This study evaluated the impact o...

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Bibliographic Details
Main Authors: Christine Mulligan, Lauren Remedios, Tim Ramsay, Elise Pauzé, Mariangela Bagnato, Monique Potvin Kent
Format: Article
Language:English
Published: Cambridge University Press 2025-01-01
Series:Public Health Nutrition
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Online Access:https://www.cambridge.org/core/product/identifier/S1368980025000369/type/journal_article
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