From pixels to policy: evaluating the behavioural impact and cost effectiveness of picture nudges in water conservation at university residences
Our study examines the impact of visual nudges on encouraging water-saving behavior in response to the water shortage in Nelson Mandela Bay. We conducted a randomized experiment in two female student residences at Nelson Mandela University, assigning one as the treatment site with nudge imagery and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2025.2464873 |
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