From pixels to policy: evaluating the behavioural impact and cost effectiveness of picture nudges in water conservation at university residences

Our study examines the impact of visual nudges on encouraging water-saving behavior in response to the water shortage in Nelson Mandela Bay. We conducted a randomized experiment in two female student residences at Nelson Mandela University, assigning one as the treatment site with nudge imagery and...

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Bibliographic Details
Main Authors: Rasaq Raimi, Andrew Phiri
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Cogent Social Sciences
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2025.2464873
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