An integrated framework for understanding innovative digital payment adoption and continued usage by small offline retailers
Traditional small retailers in India account for 85% of goods sold but have slowly adopted digital technology. Despite digital payments’ significant impact on customer satisfaction and policy, there is limited research on small retailers’ adoption of these technologies. This study examines the facto...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Economics & Finance |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23322039.2025.2462442 |
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